The most frequently asked question by marketers as they plan an exhibition or retail space is, ‘What is currently trending in the world of design?’ To answer that question, we take a complete view of design in all its forms, from architecture and nature to fashion and food as well as other influences including the economy.
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Materials and Finishes
The trend for 2015 is a marriage of textures by combining raw wood with beautifully spray-painted surfaces and adding extra detail with textured wallpaper and even fabrics. We are also seeing a return to industrial materials such as polished steel accents and lighting working alongside natural surfaces to add extra contrast without looking to clinical. Wooden slats and bulkheads have been making a comeback and we see them being used beside natural board and fibres.
In the past few years, with the focus shifting to energy reducing fittings, there has been tremendous growth in the field of LED lighting. As the demand grows, we are seeing more creative products coming into the market that are more widely accessible to the end user. The trend in lighting is more subtle and used to highlight branding and products, while creating atmosphere and mood. Lighting is also being incorporated as a design feature in walling, counters and display areas, both in natural and coloured hues.
We have noticed a definite shift in international design to clean, angular designs and uncluttered spaces. Gone are the curves that we have seen in recent years, being
replaced with sharp angles borrowed from modern architecture. Masculine, boxy spaces are trending as seen at Euroshop 2014. Retail spaces are moving in the same direction with a, ‘Less is more approach’ to merchandising.
With a strong focus on budget constraints, clients are moving away from double-storey structures and creating height by means of beautifully branded high walling, encompassing fresh, modern spaces.
Natural, earthy colours are on trend for 2015. Beiges and natural woods are coupled with the ever stylish black and offset against bursts of bright colours in high-gloss finishes. Black is bang on trend in large spaces with screeded concrete floors and pops of cerise pinks, lime greens and sunrise yellows. White is still a popular choice when used with raw timber elements and flooring to add texture and interest.
Branding and Graphics
Logos are being used against stark walling and in repetition. Branding is the key to standing out and never more so as we are seeing currently. CNC cut logos and design elements are trending strongly, as are panels of text to drive home the intended message. Typography is big news, either flat or in 3D but oversized and industrial in application are pivotal. Fewer large graphics are replacing smaller images dotted around the stand and retail spaces as strong, simple messages are taking centre stage.
Article by Tracy Maritz
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